We’re all dead in the water! Galleries are closing, art shows are cancelled and by most measures the art business is dead.
Those were the sentiments the day COVID-19 triggered world wide shut down and closures. I felt it like any other artist, after all, showing art in person is how art moves from artist to client, that tactile experience that assures and coddles art lovers into making the purchase.
If we zip backwards in time a few years I can recall when the whole concept of selling art online was more obscure than selling almost anything else online. It was a bizarre concept that any art lover would laugh at. Imagine spending any money at all on a purchase that you cannot see and even feel before you buy? So true was that feeling in the art world because art always has been a very tactile personal experience sort of thing.
The world has changed in many previously unthinkable ways, not the least of which has been the world of art. I like to compare it to how you used to buy your coffee and donuts every morning. You pulled off the road, parked your car and went into your fav spot where you looked over the fresh baked goods, smelled the aroma of the fresh coffee. The whole stop took ten minutes and you were off to work. Now you zip through a drive thru and order from a lit sign! No aroma!
Where buying coffee in the morning is much like art, these days we have become so accustomed to the tech way that we don’t even think about it. That familiarity and comfort made us totally at home with a very un-tactile purchase flow.
Shoot ahead now to COVID-19 and the massive closures. I noted right out of the gate that the businesses who stood to survive most were the ones who had adapted to the drive thru method and conditioned their client base to that total trust experience. Thanks to them I also noted that art sales seem not to stop with gallery and show closures, rather, it accelerated! Art buyers were already completely at home with the trust based purchase experience and they stepped up to the plate on mass.
Welcome to the modern age. Art via courier service, the new normal.
The Artists Journey
This is my blog page and it is where I get to be the opinionated man that I really am. The views are my own.
I invite your replies and comments, on my virtual welcome mat.
This sketch above became this finished painting below
The Pine Tree Painter.
How did I become known as the Pine Tree Painter? You could say I paint a lot of Pine Trees, that would be true. I paint a lot of other things too, but Pine Trees, Spruce Trees, Birch and others seem to be a continuous string in what i do. I just like the way they stand there like a custodian of the land. or a greeter to nature. So, I continue down the path with the Pine Tree Painter name on my head, It's ok.