The robertmcaffee.com website began as a simple Weebly supported one page blog post with a single image of my painting. Then I added another then another then another image of my work until it needed to be broken into sub pages with headings: Water, Forest and Trees, etc. To date it has over 30 pages, some not visible in the navigation yet.
I have always been innocently pleased with it through it's various evolutions because I have never stopped being happy just to see my work up there where it can be seen by so many.
You see, being seen is the key to the successful artists career. You cannot sell if no one see's your work. For years I struggled with galleries who do not make any effort to promote or present up and coming artists in favour of sticking to the already established names. Could say tons more about that but it just makes my blood pressure rise. No need for that. There are some galleries I have found in recent months who have proven themselves to be more than worth their salt and do all and beyond what galleries should do. To them I happily give my work and happily entrust them to get them seen by many. After all it is the key.
In todays art market the web cannot be ignored. I have grabbed on to it with a tight grip. Robertmcaffee.com has become the center for all that I do. Even the galleries link to it to showcase my work on their own websites. This is my point: Robertmcaffee.com has to represent me wholly and and accurately. To date one thing it has missed out on has been the truly Canadian aspect of who I am. While I can sing the praises of breathtaking American, Scottish, German and many other geographies, I am as they say, "I am Canadian". So Robertmcaffee.com had to embody that sentiment more deeply. For a few weeks I worked and reworked my Logo image and thought all the various aspects of my artist life. Travelling this great land from coast to coast, lake to lake, and in some cases pond to pond. One needs basic tools. Brushes, compass, pencil and a good map, although we tend to use GPS now. The picture/graphic you now see on the welcome page of this website is the final product which holds all of those elements. The obscure but very important feature is the emblazoned O Canada lyrics wrapping around the entire image in both English and French. Close to my heart. Makes my eyes wet with pride every time I hear the song being sung or played. It is that land that I paint.
Painting Canada one canvas at a time.
Robert
I have always been innocently pleased with it through it's various evolutions because I have never stopped being happy just to see my work up there where it can be seen by so many.
You see, being seen is the key to the successful artists career. You cannot sell if no one see's your work. For years I struggled with galleries who do not make any effort to promote or present up and coming artists in favour of sticking to the already established names. Could say tons more about that but it just makes my blood pressure rise. No need for that. There are some galleries I have found in recent months who have proven themselves to be more than worth their salt and do all and beyond what galleries should do. To them I happily give my work and happily entrust them to get them seen by many. After all it is the key.
In todays art market the web cannot be ignored. I have grabbed on to it with a tight grip. Robertmcaffee.com has become the center for all that I do. Even the galleries link to it to showcase my work on their own websites. This is my point: Robertmcaffee.com has to represent me wholly and and accurately. To date one thing it has missed out on has been the truly Canadian aspect of who I am. While I can sing the praises of breathtaking American, Scottish, German and many other geographies, I am as they say, "I am Canadian". So Robertmcaffee.com had to embody that sentiment more deeply. For a few weeks I worked and reworked my Logo image and thought all the various aspects of my artist life. Travelling this great land from coast to coast, lake to lake, and in some cases pond to pond. One needs basic tools. Brushes, compass, pencil and a good map, although we tend to use GPS now. The picture/graphic you now see on the welcome page of this website is the final product which holds all of those elements. The obscure but very important feature is the emblazoned O Canada lyrics wrapping around the entire image in both English and French. Close to my heart. Makes my eyes wet with pride every time I hear the song being sung or played. It is that land that I paint.
Painting Canada one canvas at a time.
Robert
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