QR codes, the way of the present
One of the reasons for the success of www.robertmcaffee.com is directly related to the adaptation of modern tools. I suppose I could just paint pictures and have a simple web page that just shows them on a plain black or white screen. I suppose I could forego the web and just rely on conventional galleries to promote my work. Some galleries are truly worth their salt when it comes to promoting rather than just hanging paintings and waiting for the world to beat a path to their door. (enough about that already)
I suppose I could go into endless exhibitions and hope for third, second or, wow, perhaps maybe even first prize to help get my name into the local art section of the paper, last page.
I suppose I could enter an art colony or community art group. Those do serve their purpose for certain. I have had my share of memberships over the years. They mostly serve as a meeting ground for artists to chat, sip coffee and express frustrations about the difficulties of trying to find buyers for art.
I could even try to donate a few paintings to my local hospital or library so as to possibly snag some press or semi favourable media coverage.
I have and still do take advantage of all those opportunities but the most important path to success (short of Gods great mercy and grace in my life) is the use of modern technology. Take the QR code for example. Go to your app's screen, download a QR code reader of your choice and download it. Then, where ever you go and see QR codes, like the one shown above, scan it and you unlock access to all kinds of information about the product you are interested in! It's amazing!
Post your QR code to Face Book, or any other fav social media page and Pow! You got mass coverage! More readers than any newspaper article will give you. More viewers than the local walls of the hospital will render. More comments than any local art group will get for you, positive or negative.
It's a wonderful world we live in. How much more wonderful for artists whose well being was solely hinged on the mercy of the art society system of years gone by.
Stand up you young artists! Stand up you budding Picasso's! Stand up you Rothko's and aspiring Monet's! take advantage of the great and virtually free tools at your disposal, and be successful.
RM
I suppose I could go into endless exhibitions and hope for third, second or, wow, perhaps maybe even first prize to help get my name into the local art section of the paper, last page.
I suppose I could enter an art colony or community art group. Those do serve their purpose for certain. I have had my share of memberships over the years. They mostly serve as a meeting ground for artists to chat, sip coffee and express frustrations about the difficulties of trying to find buyers for art.
I could even try to donate a few paintings to my local hospital or library so as to possibly snag some press or semi favourable media coverage.
I have and still do take advantage of all those opportunities but the most important path to success (short of Gods great mercy and grace in my life) is the use of modern technology. Take the QR code for example. Go to your app's screen, download a QR code reader of your choice and download it. Then, where ever you go and see QR codes, like the one shown above, scan it and you unlock access to all kinds of information about the product you are interested in! It's amazing!
Post your QR code to Face Book, or any other fav social media page and Pow! You got mass coverage! More readers than any newspaper article will give you. More viewers than the local walls of the hospital will render. More comments than any local art group will get for you, positive or negative.
It's a wonderful world we live in. How much more wonderful for artists whose well being was solely hinged on the mercy of the art society system of years gone by.
Stand up you young artists! Stand up you budding Picasso's! Stand up you Rothko's and aspiring Monet's! take advantage of the great and virtually free tools at your disposal, and be successful.
RM
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